I am a digital leader and strategist
with 18 years’ of business and digital experience combining strategic, operational, and technology expertise directing mission-critical, web and mobile systems. My expertise in conceptualizing and executing strategies on time and within budget building trusting long-term client relationships with CEOs, CIOs and CMOs is backed by many long term engagements and continuing relationships long after projects are completed. I have years of experience in developing and leading projects to that guide enterprises in their digital transformation through a holistic digital strategy, increased revenue generation and cost savings, digital governance and change management. I work to support the strategic direction of the businesses with long term strategy, design, and technology elements for client facing and internal enterprise platforms. View the clients that Simon Metz has worked
with on strategic projects.
I have always worked with clients and guided their projects and strategic initiatives with one key principle: listen to the client
. An agency or consulting firm should never assume that you have identified the problem either during a pitch or when an engagement has first begun. It is critical to learn the clients organizational structure, products and or services and their goals to guide their business's digital strategy. This is not to say that you shouldn't communicate to a prospect or client that you have done in-depth research and may have a hypothesis on what might have gone wrong, and that you may have identified a potential path to determine a solution. Interviewing senior stakeholders will always begin to give cues to the high level issues, which will usually include engagement, usability, lead generation, monetization, and customer self service. Some of these will apply to internally focused digital applications, B2B sites, and most to consumer targeted websites. Here it is important to listen to their side of the story, and what they tell you their goals are. The client might state outright what the problem is, and here is where you can start to apply your expertise while understanding the appearance or reality of internal roadblocks to digital transformation. Find out what it is like to work with Simon Metz
As you understand the client's goals, which should include the goals of their end users as well, then it's time to start looking for issues with legacy technology, business process, content strategy & governance
, and revenue generation goals/business opportunities. Here again it's important to not make an assumption about the source of the problems. Don't assume that it's a design, content, analytics, or technology challenge, it's probably a combination of these.
I believe that at this point it's important to know what the clients sensibilities are, what they appreciate, and what drives their users to engage with content and/or purchase products or services. In other words what will make your client's digital channel more valuable for internal audiences or a larger contributor of their overall profit. The team should have developed good chemistry with your client at this point to define if the user experience is broken or if legacy technologies are directly impacting their business in a negative manner. But does the client need/want a flashy new design, or do they really want and will their users appreciate better UX with good clean design? Or does the current design need a re-skin and you really need to focus on a new back-end system or CMS to make their systems run more efficiently? Ultimately a good agency and consultant will guide the client to the strategy which will increase the efficacy of their online business and platforms.
Consulting firms and agencies worry about their work being commoditized
, so it is critical to display your firms core value proposition that put you above your competitors. If you do the best work for clients, view engagements through the client's own lenses, with their own goals in mind, that is relevant to their needs, you will create strategic partnerships.